THE SAFE DELIVERY APP IS LAUNCHED IN LAO PDR TO HELP MIDWIVES SAVE EVEN MORE LIVES

29 May 2017

 

 

The power of mobile technology aims to strengthen maternal and newborn health in a rapidly-developing country

Vientiane, May 19, 2017 – The Safe Delivery App, symbolizing the power of mobile technology, will soon be in the hands of midwives in Lao People’s Democratic Republic to help make childbirth safer for women across the country, even in the most remote areas.

The innovative smartphone application provides skilled birth attendants with direct and instant access to evidence-based and up-to-date clinical guidelines on basic emergency obstetric and neonatal care (BEmONC), to handle potentially life-threatening complications during pregnancy and childbirth.

Conceptualized by the Denmark-based Maternity Foundation, Copenhagen University and the University of Southern Denmark, the Safe Delivery App is currently being implemented in low- and middle-income countries in Africa and Asia.

Today’s launch of the Lao language version is being supported by the Lao PDR Ministry of Health, the United Nations Population Fund (UNFPA), the World Bank and the Maternity Foundation. The development and roll-out of the app are supported by MSD for Mothers and the Bill & Melinda Gates Foundation.

As we strengthen our public health infrastructure, we need a range of tools including mobile technology to strengthen technical capacity and service delivery,” noted by Dr. Somchan Xaysida, Acting Director of Department of Training and Research. “The Safe Delivery App has is a logical addition to our national midwifery programme.  Quite simply, midwives save lives, and this will help them safeguard even more women before, during and after childbirth.

The maternal mortality rate in Lao PDR has been dropping steadily in recent years, from 357 per 100,000 live births in 2012 to 206 per 100,000 live births in 2015, surpassing the target set under the Millennium Development Goals. 

Now the challenge is in reaching the target of 180 per 100,000 live births, in order for Lao PDR to graduate from Least Developed Country status by 2020, and strengthen its ability to fulfil the 2030 Sustainable Development Agenda whose pledge is to leave no one behind.

Even one woman dying needlessly during childbirth is one too many,” said Frederika Meijer, UNFPA Representative in Lao PDR.   “Maternal mortality cannot be seen in isolation, however.  It’s tied to a range of issues and challenges, including access to sexual and reproductive health for women and girls in particular, grounded in gender equality and rights -- all of these cross-cutting issues under the Sustainable Development Goals that support the 2030 Agenda. The Safe Delivery App is just one of the ways in which UNFPA and partners can contribute to the Government’s efforts to secure the health and well-being of citizens.

The Safe Delivery App uses easy-to-understand animated instruction videos, action cards and drug lists.  It’s both a training tool and an on-the-job reference resource that midwives and skilled birth attendants can be easily taught to use. And in countries like Lao PDR, where access to mobile technology has leapfrogged over traditional computer use and Internet access, particularly in rural areas, the Safe Delivery App has been shown to have far greater impact than traditional online modules.

We want to get the app into the hands of as many skilled birth attendants as possible, especially in a ‘mobile-first’ country like Laos[1],” explained Anna Frellsen, Chief Executive Officer of the Maternity Foundation.

The results we’ve seen elsewhere are remarkable.  A clinical trial of the app in Ethiopia showed that it significantly increases a birth attendant’s ability to prevent childbirth complications. For example, the ability to handle post-natal bleeding and to resuscitate a newborn more than doubled after just a year of using the app.  This translates into so many more lives saved.  It also empowers midwives and makes them even prouder of what they do, individually and collectively.”

The Safe Delivery App is a relatively modest investment in financial terms.  The app is customized in such a way that its socio-culturally sensitive illustrations and modules can be applied to several countries across a region, thereby helping reduce the eventual production cost significantly for each country where it’s adopted.

The Lao version of the app will be introduced in 9midwifery schools over a 2017-2018-year period, with the aim of reaching 1,000 midwiferystudents– many of whom will be deployed to rural areas where traditionally midwifery and other essential maternal and neonatal health services have been thin on the ground.

 “As the Government of Lao PDR works to reach the last mile with lifesaving public health interventions, the return on investment of the Safe Delivery App is potentially huge in terms of health costs saved by ensuring safer pregnancy and childbirth,” said Sally Burningham, World Bank Country Manager for Lao PDR.

As more countries deploy the Safe Delivery App, partners and collaborators could potentially share best practices and lessons learnt, creating a global virtual community of app users.

“No woman should die giving life,” concluded the Maternity Foundation’s Anna Frellsen. “The Safe Delivery App helps celebrate life, and with it our shared humanity.”

For more information, and to arrange media interviews, please contact:

Ministry of Health, Lao PDR: Ms. Sengmany Khambounheuang, Director of Under Post graduated division

Tel: 856-21-263899, ksengkham@yahoo.com

UNFPA Lao PDR: Ms. Kay amphone Singhalath

Tel: +856 21 267 680, E-mail: Singhalath@unfpa.org

Maternity Foundation, Denmark: Lise Knudsen

Tel: +45 22 11 70 52, E-mail: Lknu@maternity.dk

World Bank: Ms. Hannah McDonald-Moniz

Tel: 021 266 278; +856 20 2222 1330, E-mail: Hmcdonaldmoniz@worldbank.org

Resources:

The Safe Delivery App can be downloaded for free on a smartphone via the App Store and Google Play.  For more on the app:  http://maternity.dk/the-safe-delivery-app/

The Maternity Foundation is an international development organization that aims to reduce maternal and newborn mortality in low and middle-income countries. It has made a commitment with the UN’s Every Woman Every Child initiative to reach 20,000 skilled birth attendants with the Safe Delivery App by the end of 2018. For more on the Maternity Foundation and its work globally: http://maternity.dk/

The United Nations Population Fund, UNFPA, works towards a world where every pregnancy is wanted, every childbirth is safe and every young person’s potential is fulfilled. For more on the work of UNFPA in Lao PDR: http://lao.unfpa.org and in Asia-Pacific: http://asiapacific.unfpa.org

With 189 member countries, staff from more 170 countries and offices in over 130 locations, the World Bank Group is a unique global partnership: five institutions working for sustainable solutions that reduce poverty and build shared prosperity in developing countries. For more on the World Bank in Lao PDR: http://www.worldbank.org/en/country/lao and globally: http://www.worldbank.org



[1] The 2014 – 2019 Asia Mobile Learning Market, Ambient Insight (2015): http://bit.ly/2pSx698